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there are many Tier Ones who are doing the heavy lifting in developing ways to accommodate greater functionality within the vehicle with a minimum of distracting influences. Delphi, Visteon, Siemens VDO, Johnson Controls.
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Suppliers could be even more removed from accountability for driver behavior, but they have been working closely with the automakers to make new features safe, ergonomic, and valuable to the consumer. * GM's introduction of head-up displays (an expertise that originated with its acquisition of Hughes Electronics) in selected vehicles, an example of the application of new technology to manage the increasing volume and complexity of information for the driver. * GM's multi-phase project with Wayne State University and Henry Ford Hospital to use brain imaging while simulating driving activity, documenting the physiological side of driver distraction
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But they are playing a voluntary role in the solution to driver distraction, as well, through basic research, applied technology, and continuous improvement in the human/machine interface. What is the role of automakers? After all, they have little control over the outside equipment (e.g., aftermarket electronics, makeup cases) a consumer chooses to bring into the vehicle, and their participation in the "features race" could be considered part of the problem. These address the most apparent part of the driver distraction problem, at least. Twenty-six states and the District of Columbia have recently put laws on the books with various limitations or requirements associated with cell phone use, and other states have legislation in progress. State legislatures have taken up the cause primarily in the case of mobile phone use. The agency is involved in studies to better diagnose the nature of distraction, to create knowledge that allows makers of vehicles and equipment to minimize the risk. Whose problem is driver distraction, and what should be done? All eyes usually turn to NHTSA, but it regulates motor vehicle equipment, not individual driver behavior. The end result, in the opinion of some observers, is an embarrassment of riches.Īs the attention paid to distraction is heightened, one is reminded of the observation attributed to Mark Twain, that everybody talks about the weather but nobody does anything about it. Also, the emphasis on innovation by suppliers to strengthen their profitability creates another category of industry participants instigating new features to delight their OEM and vehicle-buying customers. There is typically more profit in high-end vehicles, so any automaker can be expected to be calculating the benefits to the bottom line in making decisions about what equipment to add.
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Automakers use them as a means of differentiation: think of BMW's iDrive technology, which uses a console-mounted knob and display screen to control communication, entertainment, climate, and navigation systems. There are a number of market dynamics that inevitably propel the propagation of new vehicle features. Examples of potentially distracting features, beyond the primary culprit of mobile phones, include navigation systems, telematics devices, audio equipment, and climate controls.
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What has prompted the interest in distraction is the growth of vehicle features and functionality, as well as the figurative explosion in portable electronic devices, e.g., cell phones, laptops, music players (all items with restrictions for use by airplane passengers, and they aren't even the operators).
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In a study published this spring, for example, researchers at NHTSA and the Virginia Tech Transportation Institute, it's shown that data collected on drivers via cameras and sensors in 100 cars for approximately one year, there were a significant number of "gotcha" moments, where inattention and drowsiness contributed to accidents and near-misses. The news is not good for anyone out on the road. The issue of driver distraction has come under the microscope at the National Highway Traffic Safety Administration (NHTSA), Ontario's Ministry of Transportation, several academic institutions, and other bodies. The auto industry is tough for OEMs and suppliers alike, but recent studies have shown that it's a jungle out there for end users, as well.
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MLA style: "Driven to distraction." The Free Library.